The authenticity economy is coming, are you ready for it?

The authenticity economy is coming, are you ready for it?

You’re going to hear a lot more about it over the coming years. I’ve not invented the concept, but I’m bullish and calling it: in a world of increasing scarcity AND scale, authenticity will become a top defining differentiator of value creation over the next decade or more. And there is ample room to begin to define what implications it will have.

Because, of course, AI changes everything. Or does it?

I see a few complementary macros that will contribute to an increasing demand for authenticity across industries.

1. The “commoditization of everything” will increasingly lead to commoditization-resistant value drivers commanding a premium.
2. In the eyes of consumers, AI and automation will result in only two types of products, human-made and everything else.

In other words, as the cost to build products and transmute information trends towards zero, the primary differentiator becomes the human aspect. The things that don’t scale benefit from their scarcity. In the world of tech and SaaS, the ops footprint of an organization begins to serve only two main purposes: to build or guide autonomous systems, or provide white-glove human services.

So, not entirely AI-driven, but compounding factors → I’m confident this will be on the tip of everyone’s tongue sooner than later.

Authenticity will become a placeholder for quality in the same way that exclusivity has always driven our perceptions of value, and as a last bastion of human ingenuity, and as rallying cry for people (read: majority of) pushing back against hyper-scale in the age of AI.

So great news, it’s a truly fantastic time to pursue your dream of a starting a pottery studio, to make dinnerware for restaurants. While McDonalds will stay cheap, farm-to-table will go to the moon, if you can even get a table. But you can, you supplied the dessert plates.

Hey there! 🥟

I’m searching for an ambitious, cross-functional ops role at a Seed — Series A+ startup. To learn more, visit the #huntatscale project page — https://yum.butterystack.com/hunt/

Want to learn about amazing SaaS tools to build leverage and scale from startup to Series A and beyond? Check out the Buttery Stack directory 🥞 — https://yum.butterystack.com/home/